This article by Richard Sandomir of The New York Times about Mr. Tiger Woods is quite comprehensive. I agree with his questions: “Why did Nike jump back on the Tiger bandwagon by running this ad today?” “Should they have used images of his deceased Dad speaking to Tiger?”
The public seems to want to move on and just play golf. As an apologies expert, I’m continuing to study Tiger’s steps and missteps. The bottom line with apologies is this: Is he sincere? To Nike: Today’s ad was cryptic. I’d go back to “Just do it.”
What advice would you give to Tiger Woods and/or his sponsors?